Wednesday, May 12, 2004

Apa itu Art Direction?

Tulisan bagus tentang Art Direction bisa dibaca di Art Direction and the Web

Definisinya, pendekatannya, bedanya dengan "design", bagaimana memulai mencari "konsep" dan tips-tips ketika tahap produksi.

Awalnya dimaksudkan sebagai tulisan bagi para calon "web art director", dan bukan sekedar lagi sekedar "web designer".

Baik untuk dibaca juga buat semua art director di bidang lainnya. :)

What is art direction?
That’s a hard question to answer... In advertising and print work, art directors (often teamed up with a copywriter) come up with “concepts,” the creative ideas which communicate with us on a gut level through such devices as theme, metaphor, and symbolism


At 11:42 AM, Anonymous Anonymous said...

Wah ternyata kalo mau pasang komen skrg di harus gini yaa? :) -enda-

At 2:23 AM, Blogger hanzky said...

iya tuh harus anonymous kl ga ada account di blogger...

At 3:08 AM, Blogger fistfulofpixels said...

hummm, kaya'nya creative dan art direction for interaction design (dlm konteks consumer products/interface) would be another step up from what's been discussed in the article deh.


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